As soon as your business is up and running, you’ll want to get out there and start telling the world about yourself. That’s where I come in, creating folding brochures, product catalogues, marketing cards, fliers, postcards and much more. Make it striking using bold colours, or classic black or white…or the perfect image to grab attention. The trick is less is more. Keep it simple and straight to the point. You have two seconds to capture your audience.
I recently received a DL brochure in the mail. I was compelled to look at it…the smooth laminate finish made me do it! As a test, I put it on my kitchen table for a week and watched as every single person came in, picked it up, rubbed it, even sniffed it, and then commented on how nice it was. That finish took it from being just a run-of-the-mill brochure to a superstar! …and yes, the design was lovely too.
With Bannister Downs Farm we used their milk pouch shape to create a flier to be placed in shopping bags…it stood out and look just like their pouches. A great idea that worked really well and had everyone talking.
Avalon Homestead created complimentary postcards for their guests to send to their family members. Many take it home to show their friends where they stayed…brilliant advertising!
Don’t forget personalised Christmas cards for your business. Send them to your clients as well as your family and friends. They’re a fabulous reminder for clients who you haven’t heard from for the year and will help to jog their memory.
Leave a double sided DL card with businesses in the area and get your name out there. Local accommodation, wineries, tourist bureaus and pubs often have holders or are happy to include your brochures for their clients to pick up. Try to keep the logo at the top as they are often stacked so that the top third is all that is visible. If possible, include a map and your opening hours so that visitors can easily find you.