A designer’s job is to create a unique logo design that depicts the company and stands out from the competition. There’s no point looking like everyone else…you just won’t get noticed.

With full blown design concepts I involve the client throughout the entire process. I begin by creating four to six concept designs, then we choose the best two, refine them and make the final choice together. I also work through font and colour options to suit your stationery, signage and other corporate imagery that may be required.

Logo design often comes down to budget, so if you’re wanting something quick and simple, a basic logotype can easily be created instead.  A logotype is a text based logo where a specific font is chosen to compliment the style of the business…no frills, just clean, striking and simple.

Occasionally I’m given pencil sketches to work up or existing logos that require tweaking without losing the original style.  Most commonly the client will leave it up to me to come up with a design I think will suit the business.  They may give me ideas of what the do or don’t like, colour schemes they’d like to use, or a particular font style they feel will work.  Sometimes the concept they’ve requested isn’t quite right, so I suggest alternatives if this is the case.  In the end, it’s your logo so you make the final decision!

I design all my logos in Illustrator as eps or vector graphic files, then send you pdf files so that you can print them off, zoom in and look at them reeeeal close before you make your decision. I then save out the logo in both eps and tiff formats, give you a greyscale or black and white version for faxes and newspapers, and save them as both spot and CMYK formats also. You may require the logo to be placed on various images and colours, so I include the original design that works on a white background, plus inverted versions for use on black or coloured backgrounds too.

When designing the Cheynes logo for their range of soaps and candles, the client was after a raw look with a feeling of the ocean and the natural elements. I worked up 5 completely different designs and then we chose the two designs the client prefered.  From the two designs, the first set of logos we worked up had the raw seaweedy feel, and the second set incorporating soap bubbles and the ocean lapping the shore. The final design was then chosen, minor adjustments done and then made print ready.